To show the new potential hiding behind SnapML, Snapchat cooperated with Wannaby, AR company which developed the first mobile app to try-on sneakers in AR.įoot Tracking Template is available for every user of Lens Studio. In fact, by importing ML models to Lens Studio, creators gain almost unlimited flexibility in developing lenses. With the latest update, Snapchat introduced some new exciting templates that use ML, but what’s amazing is the ability for creators to add new features to Snapchat lenses themselves. ML expands AR capabilities and makes lenses even more fun. Machine Learning has already been used in some of the Lens Studio templates. See the video below to wrap your head around this amazing idea: The features announced but yet to come to Lens Studio are Local Lenses – an improvement on Landmarkers. Camera Kit is an another new functionality that brings the power of Snap Camera into the custom IOS or Android apps and lets you create unique AR experiences outside of Snapchat ( read more). As it was presented during the Snap Partner Summit, you can for example ask Snapchat to show you lenses that will turn your hair pink. Voice Scan is a feature which recognizes voice commands to search for specific lenses.
#Snapchat.com lens studio update
But the real game-changer is a feature called SnapML: it gives creators unprecedented freedom by enabling them to add their own ML models to enhance their lenses.īesides the update of Lens Studio, Snapchat introduced a few AR-focused improvements that should be interesting for both marketers and developers. The new version of Lens Studio comes with a new look and new templates including those using Machine Learning, like hand gestures, foot tracking or custom segmentation.
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